Built a strategic marketing program tailored to key metros that leveraged marketing assets and opinion leader relationships to generate 2.01M impressions.
Deliver innovative events, projects and activations that drive brand image, create points of differentiation and foster consumer engagement across the midwest.
Collaborative working relationships were cultivated with field marketing teams while researching, engaging and partnering with 109 influencers and organizations within key grassroots scenes. Infrastructure was then leveraged and integrated at 293 third party events to drive brand attributes and initiatives. Support plans were also established to promote and add value to 20 Red Bull titled sports events. An annual $60K production budget has served as the foundation to the program.
Key Third Party Partnerships:
Key Athlete Collaborations:
By engaging 38 sports disciplines and key culture scenes across 11 states, the marketing plan has excelled at bridging the gap between Red Bull's major marketing programs. As of April of 2016, the program has garnered 1.12M media impressions and 891K on-site impressions within targeted consumer groups.