Teamed up with flatland BMX rider, Terry Adams, to execute a collegiate back to school marketing campaign that generated 188K impressions.
Local market expertise, campus relationships and a $15K budget was utilized to coordinate activation plans for a 6 state, 14 stop tour. The planning phase consisted of organizing logistics, demo execution and hospitality arrangements for Terry and his team. Field marketing teams were then aligned with to develop a media outreach plan around the X-games gold medalist. Finally, high traffic areas and iconic campus locations were targeted for demo execution and product sampling.
The flatland BMX tour enabled Red Bull to capitalize on the excitement surrounding the back to school period by engaging students in a non-traditional way. Over 20K on-site impressions were made at 14 colleges and 6 campus media stories were secured that garnered 168K media impressions. As always, Terry was an ambassador of flatland BMX and his style of riding communicated the functional benefits of Red Bull Energy Drink. The tour also gave consumers across the Midwest a first-hand look inside the World of Red Bull.