RED BULL ORIGIN
Red Bull Origin celebrated skateboarding’s pioneers by recreating iconic spots and hosting competitions that connected generations. The event also featured an Art Show showcasing works by Dogtown legends C.R. Stecyk III, Stacy Peralta, Lance Mountain, Jim Ganzer, and Steve Olson. With the 2028 Summer Olympics on the horizon in Los Angeles, this campaign highlighted skateboarding’s deep Southern California roots and its rise as a global Olympic sport. I led PR communications, media experiences, and content planning, shaping the narrative for this impactful event.
