RED BULL RAMPAGE

Red Bull Rampage stands as the pinnacle of freeride mountain biking, drawing the world’s best riders, the most dedicated fans, and global attention.

 

  • Role: Athlete Communications Lead
    Employer: Red Bull Media House
    Date: October 2016 - October 2018
    Location: Virgin, UT

    From 2016 to 2018, I led Athlete Communications Strategy for Red Bull Rampage, the world’s most iconic freeride mountain biking event. The primary objective was to honor the event’s deep roots in the MTB community while expanding its global reach.

  • Red Bull Rampage broke viewership records, widening global reach through athlete and creator posts, plus broad media coverage.

    • Livestream & Social Distribution: Led content strategy for seamless cross-platform sharing.

    • Immersive Storytelling: Produced multi-day, on-site experiences for journalists, creators, and athletes.

    • Media Coordination: Aligned athletes, build crews, and media outlets for cohesive coverage.

    • Photography Management: Oversaw a six-person team creating turnkey imagery for athletes, sponsors, and Red Bull channels.