RED BULL RAMPAGE
Red Bull Rampage stands as the pinnacle of big-mountain freeride mountain biking, attracting the world’s best riders and most dedicated fans. From 2016 through 2018, I led the earned social and livestream distribution strategy, amplifying the event’s global reach and impact.
In my role, I coordinated a multi-day, on-site immersion experience for journalists, creators, and athletes, ensuring authentic storytelling from every angle. By facilitating close interactions and comprehensive access, I enabled rich, narrative-driven coverage that captured Red Bull Rampage’s adrenaline-fueled challenges and triumphs.
To deliver top-tier visual content, I directed a team of six photographers, establishing detailed shoot plans that guaranteed world-class imagery. This meticulous coordination ensured that every high-stakes moment and breathtaking landscape was expertly captured, enhancing the event’s visual storytelling and appeal.
Additionally, I managed the livestream syndication strategy, significantly expanding our audience through earned channels. By optimizing distribution and leveraging strategic media partnerships, I orchestrated opportunities that not only increased viewership but also reinforced Red Bull Rampage’s status as an unmissable event. This approach drove major word-of-mouth, attracting new fans while pleasing core audiences.