Role: Global Campaign Manager
Employer: Red Bull Media House
Date: January 2023 - August 2023
Location: Los Angeles, CA

In 2023, Red Bull Media House debuted Rolling Away, a documentary tracing Ryan Sheckler’s rise from prodigy to skateboarding icon. Released alongside his long-awaited video part LIFER, the campaign showcased the resilience that defines skateboarders while driving relatability among broader audiences.

Rolling Away and LIFER became one of Red Bull’s top skate projects, solidifying Ryan Sheckler as a skateboarding icon. Thrasher’s My War was their most-watched video of the year. A celebrity-packed L.A. premiere and endorsements from Klay Thompson and Lil Wayne expanded the film’s reach, while ESPN2 broadcasts and national media coverage broadened its appeal. The success positioned Ryan as a key figure in the sport, culminating in his role as NBC Sports’ skateboarding analyst for the 2024 Olympics.

• Campaign Roadmap: Developed a campaign roadmap with milestones to maintain release momentum.

• Cross-Platform Integration: Ensured cohesive storytelling with Red Bull, media partners, and creators.

• Talent Integration: Collaborated with Ryan, aligning the campaign to his vision and values.

• Premiere Event: Produced an L.A. red-carpet premiere.

• Media Outreach: Secured coverage across endemic and national outlets.

• Social & Digital Strategy: Created cross-platform campaigns, featuring action-focused content and BTS narratives, driving traffic to Red Bull TV and ESPN2.